Designer

E3 2012 Official Site

Look Ma! I can do corporate as well!

Call of Duty: MW3 Launch Pitch

This was a proposed idea to gain some editorial hype and get fans pumped up about the COD:MW3 launch by providing expert commentary and strategy articles. The visual branding featured heavy elements of the Modern Warfare brand within a very slick content-centric blog skeleton. Mission briefs! Control center! War stuff!

Criterion Collection: SNES Games

Well, this sure went viral. What if our favorite games were repackaged as part of the classy Criterion Collection?

Full gallery here.

Branding for Umloud!

Cooking Dash iPhone Menu UI

Branding for Old Brass Factory

CMLMC Logo

Though I am in love with the palindrom-face concept of the upper logo, the client and I agreed that it was too playful and kiddy for a classy mother society. Hence, we went with the bottom logo.

Heathcliff Stool

In 2003, I lived in Copenhagen and studied Scandinavian and furniture design. I designed and constructed the Heathcliff Stool (named after the American cartoon cat), a stout lil’ thang with a personality of a super-hero. It’s interlockable, stackable, and more intriguingly, it defies the usual facial and edge perception of a normal chair.

5678 Dance Photography

1UP Network Podcast Logos

I find branding intriguing but severely difficult. The 1UP Network has podcasts up the wazoo, and all of them have their own niche and flair. I ended up channeling Darwin and drew out an evolution tree. I treated each product as some sort of animal species and made the ones that were closer in content look more similar, as if they’re in the same genus. Or was it familia? Damn you, taxonomy!